Give people valuable information, they say. You’ll build relationships that lead to clients and referrals and business growth. That’s the essence of content marketing, rumored to be the key to success. Well yes, but how do we give them valuable information? I’d heard a bunch of business coaches say, “Write a newsletter.” Collect names, grow your list, stay…
Don’t Talk Like a Supreme Court Justice
Maybe you listened to the Capitol Hill hearings last week—the Senate’s considering Brett Kavanaugh’s nomination to the Supreme Court. There were a few standout moments: pointed questions, testy exchanges among senators, Cory Booker boasting about breaking Senate rules. Demonstrators added drama standing up, shouting and being escorted out of the room. For the most part,…
The Map, the Territory, and You
Sometimes you feel misunderstood, don’t you? You base your opinion on an obvious fact, and they just don’t get it. So you might double down on what you said. Insist on explaining what you mean. Offer evidence to back up your position, the more detail, the better, right? Because then they’ll see that you’re right.…
How to Harness the Power of Three
You have something to say—that’s why you’re speaking or writing. How do you make sure your important message doesn’t go in one ear and out the other? It’s tricky, isn’t it? People are busy. Attention spans are short. Competition for mindshare is intense. And here you are, hoping to inform, influence, and inspire them. There…
Has the magic worn off the Magic Words?
- 1
- 2
- 3
- …
- 9
- Next Page »