Be The One They Choose

Whatever you do for a living, it’s a good bet a boatload of other people do exactly the same thing. Your customers, clients or potential employers have dozens … maybe even hundreds of choices. So why should they pick you? All of us, in every field of endeavor, ought to be able to answer that…

That LinkedIn Feeling

You’ve run into this, I’m sure. You get a connection request on LinkedIn—somebody wants to be part of your professional network. Maybe you accept automatically. “The more, the merrier,” sums up your approach to social media. Or maybe you check their profile, see if you know people in common, and give it some thought. Then…

How Social Media Marketing Fails

Can you spot the problem with these LinkedIn posts? “I’m excited to announce that I’m presenting a webinar for the Association for…” “So honored to be a contributing writer to the Daily…” “I’m looking forward to presenting this workshop for the Regional Women’s…” How about these from Facebook? “Super stoked to share that in my…

Engagement: Six Steps to Get it and Keep It

Whether you’re speaking, writing, or posting on social media, you’re out to grab their attention. Then you need to keep it long enough for them to hear you and understand you. Maybe even like you, trust you and ultimately buy from you. It’s not so easy, is it? Engagement’s sort of the Holy Grail of…

What’s your Purple Cow?

You know how marketing guru Seth Godin told us the key to business success was to put a Purple Cow into everything we build? His book Purple Cow is a widely-quoted business classic packed with good advice and stories that resonate. Premise: nobody driving through the country even notices the standard-issue black and white cows.…