How Social Media Marketing Fails

Can you spot the problem with these LinkedIn posts? “I’m excited to announce that I’m presenting a webinar for the Association for…” “So honored to be a contributing writer to the Daily…” “I’m looking forward to presenting this workshop for the Regional Women’s…” How about these from Facebook? “Super stoked to share that in my…

Engagement: Six Steps to Get it and Keep It

Whether you’re speaking, writing, or posting on social media, you’re out to grab their attention. Then you need to keep it long enough for them to hear you and understand you. Maybe even like you, trust you and ultimately buy from you. It’s not so easy, is it? Engagement’s sort of the Holy Grail of…

What’s your Purple Cow?

You know how marketing guru Seth Godin told us the key to business success was to put a Purple Cow into everything we build? His book Purple Cow is a widely-quoted business classic packed with good advice and stories that resonate. Premise: nobody driving through the country even notices the standard-issue black and white cows.…

Permission to Be in Touch

The more crowded our inbox gets, the pickier we are about who gets access, right? How do you feel when someone barges in uninvited? Today, it was some stranger promoting “transformational philanthropy.” Last week, a newsletter showed up from a woman I know, but who never asked me if I’d like to get her mail.…

It’s Not About You. Really.

This flabbergasted me. An email from a real estate agent I met once, a year ago or more. The subject line: “How I Work.” You might be wondering why I would care how this young woman works. It’s a good question. She should have asked that question herself! Anyway, here’s what landed in my inbox,…